Vision to venture: Expert digital strategies for start-ups
With over 17 years of experience in web design and digital marketing, Ben Bradley, director of Cosmik Carrot, provides valuable guidance to help small businesses navigate their digital journey with confidence.
Five essential digital strategies for start-ups
A strong online presence is crucial for business success. In a recently launched video with fellow Chamber member Neil Betts from Go True North, Ben shares his expertise in building a powerful online presence.
1 The importance of a well-designed website
A business website is the digital shopfront—it needs to be professional, user-friendly, and conversion-focused.
Ben explains how start-ups can create a site that not only looks great but also drives results.
2 Common online mistakes to avoid
Many small businesses fall into the trap of neglecting their website’s performance, using outdated designs, or failing to optimise for mobile users. Ben outlines the biggest pitfalls and how to sidestep them.
3 SEO tips to boost visibility on a budget
Search Engine Optimisation (SEO) is key to attracting the right audience. Ben shares cost-effective strategies to improve search rankings, increase local visibility, and reach more customers without excessive costs.
4 Ways to improve user experience on a budget
From simple navigation tweaks to faster loading speeds, improving user experience does not have to be expensive. Ben highlights small yet effective changes that can keep visitors engaged and increase conversions.
5 Increasing engagement and conversions
A website should do more than just exist—it should convert visitors into customers. Learn how to optimise content, use call-to-action strategies, and track performance to achieve measurable results.
For new start-ups looking to establish their online presence without additional costs, what steps have you taken so far?
There are many ways to build an effective online foundation with minimal financial investment. How is your business approaching this challenge?
Watch the full episode
Hear from Ben Bradley, the recipient of the Cannock Chase Chamber of Commerce President's Award at the SLTCAwards25, as he shares his expertise with Neil Betts in building a powerful online presence.
Packed with practical advice, this episode of Vision to Venture is a must-watch for small business owners looking to make the most of their digital potential. Watch the full conversation here.
For more established businesses looking to improve their local search visibility, now is the time to refine your strategy.
Whether it's optimising your local presence, enhancing customer reviews, or leveraging targeted SEO tactics, Ben Bradley is keen to support businesses in Cannock Chase and Greater Birmingham as they strengthen their digital presence and attract more local customers.