The One Thing 94% Of Your Customers Want (And Yet So Many Businesses Ignore).

Let’s get straight to it ... collecting reviews isn’t just a nice thing to do ... it’s essential.

Here’s why.

First off, reviews prove that you do what you say you’ll do. You can tell people you’re great until you’re blue in the face, but when your customers say it for you, it actually means something.

They also show Google that you’re the real deal. The more trust signals you have, the more visible you become. And if you’re not showing up, you’re not being found ... simple as that.

Now, here’s a stat that should make you sit up ... 94% of prospects will read reviews at some point before buying. So if you’re not collecting them, you’re only appealing to the other 6% ... and let’s be honest, that’s a very small crowd to build a business on.

Collecting reviews also shows you’re not scared of feedback. There’s a quiet confidence in asking customers to speak their mind ... it says you know your stuff, and you’re proud of the service or product you deliver. Because let’s face it, if you were rubbish, you wouldn’t go asking people to talk about it, would you?

Fresh reviews matter too. People want to know how you’re doing now ... not three years ago. That’s why a steady flow of current reviews is more powerful than a pile of old ones gathering dust. And when you’ve got both? That’s a clear sign you’ve been consistently good over time.

It’s also much easier to close sales when you’ve got a strong review base behind you. There’s power in proof. A potential customer who’s on the fence will feel a lot more confident choosing you if others have already had a great experience.

And if you’re looking for a clear way to stand out from your competitors, look no further than your reviews. It can be hard to pin down your USP sometimes ... but if you’ve got a hundred great reviews and your competitor has just ten, well ... you’ve found one.

There is no coincidence that businesses with a strong review collection strategy do very well online.  So, if there is only one thing you do this year to grow your business, make it collecting reviews.