Tamworth printing firm wins contract with betting giant

KEP Print Group Ltd has been awarded a three-year print contract with Betfred Group, one of the world’s leading privately-owned global betting and gaming businesses.

Under the contract, commercial and point-of-sale print company KEP Print Group will supply Betfred with all its printed marketing materials, distributed to 1,350 betting shops across the UK.

Betfred will also benefit from brand asset management system Brand iQ, exclusively available in the UK to KEP Print Group clients.

Clare Smith, head of retail marketing at Betfred Group, said: “We have been impressed by the KEP team over the last few years. The team and structure KEP have demonstrated has made the difference throughout the tender process.

“We decided to move forward with KEP not only due to their ethos aligning perfectly with Betfred’s future direction, but it was the passion of the people at each meeting, and campaign over a period of years that was the decisive factor.

“The team at Betfred are looking forward to continuing to work closely with the KEP team, toward the goal of building a true long-term partnership whereby we become one team working towards a common goal.”

Mark Plowman, CEO at KEP Print Group, said: “We’re thrilled to continue our relationship with Betfred Group. This contract serves as a testament to the trust that Betfred has in KEP Print Group, and it’s an honour to continue our strong relationship.

“All of us at KEP have enjoyed the working relationship we have with Betfred, continuing to exceed their goals and working together as one team.”