Sutton Coldfield BID welcomes Dragon’s Den star to exclusive event

Sutton Coldfield is gearing up to welcome renowned business leader and Dragon’s Den star Deborah Meaden for an exclusive visit next month.

The event, organised by the innovative Visit Royal Sutton Coldfield BID, will see Deborah addressing local businesses and college students, sharing her business expertise and passion for ethical business practices.

Deborah (pictured) is a celebrated entrepreneur, investor, and author, widely known for her role as a dragon on BBC’s Dragon’s Den, which she joined in 2006.

A passionate advocate for ethical business practices and environmental sustainability, Deborah is a fellow of WWF, a trustee of Tusk Trust, and an ambassador for the Marine Conservation Society, World Horse Welfare, and RSPB.

In 2022, Deborah co-hosted The Big Green Money Show, exploring sustainability in business.

Her books, Why Money Matters (2023) and Talks Money (2024), have become bestselling guides for young readers navigating the world of finance.

“We are absolutely delighted to welcome Deborah Meaden to Sutton Coldfield next month,” said Michelle Baker, Visit Royal Sutton Coldfield BID manager.

“Deborah is not only an iconic business leader but also an advocate for sustainability and ethical practices, values we deeply admire.

“Her visit is a huge win for the town, and we’re thrilled to provide this opportunity for our local businesses to learn and be inspired.”

The event, hosted at Sutton Coldfield College, will conclude with a complimentary business networking session at The Townhouse, offering attendees the chance to connect and collaborate.

Visit Royal Sutton Coldfield BID has delivered a host of recent events and initiatives to boost the town’s footfall - from the 22-day Christmas Market and the two-day Food Festival to the monthly Farmers and Craft Market.

Other events, such as Kids Carfest, Dino Day, a giant Easter Egg Trail and a Jazz Festival as well as meet-and-greets with characters like The Gruffalo and CoComelon, have also proved popular.

The BID has also launched an array of projects to enhance the town’s appeal.

These include the introduction of BID Security Rangers and targeted graffiti removal to beautifying neglected areas of town, installing bunting and litter bins, producing a professional services guide and food and drink guide to showcase local businesses.

The BID was responsible for organising business seminars featuring retail expert Mary Portas in 2023 and Dragon’s Den star Sara Davies in 2024.

This exclusive event is open to BID members only. For further details, contact Visit Royal Sutton Coldfield BID by email on Hello@VisitRoyalSuttonColdfield.co.uk