Sport, business and culture leaders to join first Brumbassadors event

Four business and cultural leaders with a shared passion for championing Birmingham have been confirmed for Greater Birmingham Chambers of Commerce’s inaugural Brumbassadors event.

The Brumbassadors initiative has been launched by the GBCC in partnership with Birmingham City Football Club to boost pride and connectedness within Birmingham.

The launch event takes place at Birmingham City’s stadium, St Andrew’s @ Knighthead Park, on Tuesday 8 April.

Among the panellists will be Jeremy Dale, interim CEO of Birmingham City.

Blues, who are currently top of League One, have exciting plans to build a new £3bn sports quarter in the city.

Mr Dale is set to be joined by:

• Sara Wajid, co-CEO of Birmingham Museums Trust
• Alex Nicholson-Evans, Birmingham’s first city curator who was behind initiatives such as Birmingham Cocktail Weekend, 100 Days of Creativity and Birmingham Light Festival
• Adele Every, managing director for Public Sector at Cisco.

Delegates will also hear from a legendary Brummie – an individual whose work has helped shape or had a lasting impact on Birmingham - who will be announced soon.

Henrietta Brealey, CEO of the GBCC, said: “There’s a whole lot of exciting stuff happening in Birmingham and this panel encapsulates that perfectly.

“We’ve got major companies choosing to invest here—one of the world’s biggest tech firms expanding in the city and a major investor showcasing the game-changing potential of a £3bn sports quarter.

“Plus, we’re highlighting what makes Birmingham such a great place to live and visit—an institution preserving our city’s heritage in fresh, innovative ways and a leader creating new experiences that show off everything Birmingham has to offer.

“I’m also delighted that we will be joined by four charity exhibitors who are transforming lives every day, through health, sport, employment prospects and support for those in need.

“This event will be the perfect platform to connect with likeminded business leaders, learn about the incredible work and opportunities underway and champion this great city.

“We have been able to open more places for Chamber members to register – but get in quick, those tickets won’t hang about for long.”

Attendees will have the opportunity to: 

• Join the Brumbassador community and connect with fellow business leaders who are passionate about the city’s success
• Gain exclusive insights on opportunities within, and the future direction of, the city
• Learn more about organisations making a difference in the city through our charity exhibitors: Birmingham Children’s Hospital Charity, Focus Birmingham, Smart Works and Sport4Life  

Find out more information about the Brumbassadors launch event.

Pictured: From left - Jeremy Dale, Sara Wajid, Alex Nicholson-Evans and Adele Every