18 Sep 2023

South Yardley pub to help save local lives

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A life saving defibrillator and a bleed kit has been installed at a pub in South Yardley, thanks to a new partnership with Arrive Alive charity.

The Journeys End pub based in South Yardley have partnered with lifesaving charity Arrive Alive to help improve lifesaving resources within the local community along with raising vital charitable funds for the none government funded charity.

Arrive Alive is the UK's only registered charity of its kind dedicated to funding lifesaving resources for communities from defibrillators to voluntary operated 999 vehicles, with more vehicles needed.

At present there are eleven voluntary operated 999 vehicles across the Midlands providing emergency medical assistance within those vital minutes prior to a road or air ambulance, each vehicle is dispatched to a medical emergency by West Midlands Ambulance Service.

Freddie Smith, manager of Journeys End pub said: “It is great to work with a small charity that makes a massive difference to the community and helps to save lives.

“The team at the Journeys End would like to say a massive thank you to everyone who has helped raise the money to purchase a defibrillator and bleed kit for the local community.

“There are also a number of events scheduled to help to raise funds for Arrive Alive at The Journeys End, the team look forward to continuing to support their lifesaving work.”

Founder of Arrive Alive Debbie Roscoe said: “From the first meeting with Freddie his enthusiasm for the local community along with his can do attitude has been fantastic.

“It is wonderful to see a publicly assessable defibrillator and bleed kit become operational. It is the result of the hard work of The Journeys End team and customers with their fundraising, from weekly raffles to collection pots every penny raised makes a tremendous difference.

“There is also a karaoke evening along with a Christmas event planned at The Journeys End, for more details visit social media or the Arrive Alive website.” -

The team will also be hosting a number of CPR training sessions in the coming months to enable more members of the community be able to keep someone's heart beating.

Click here to find out more about Arrive Alive visit.