Skills and employability specialists sponsor football kits for charity

Birmingham Youth Sports Academy (BYSA) have announced that Pathway Group has committed to sponsorship of football kits for young players as part of their commitment to supporting grassroots sports and community development in the region.

BYSA is a community-driven organisation focused on developing young people through football and mentoring and has been a beacon of hope for young aspiring athletes in the city, offering a platform to develop their talents while fostering values of teamwork, discipline, and inclusivity.

Through this sponsorship, Pathway Group aims to enhance the sporting experience for these youths, allowing them to compete and train with confidence, representing their teams in brand-new kits.

Safaraz Ali, founder and CEO of Pathway Group, said: "At Pathway Group, we are deeply committed to promoting social mobility and creating opportunities for young people. The work BYSA does in mentoring and coaching local youth aligns perfectly with our values, and we are excited to be part of their journey. Grassroots sports are crucial for building community spirit and providing positive pathways for future generations."

Anwar Khattak, founder and CEO of BYSA, expressed his gratitude: "The support from Pathway Group means a great deal to us and the young people we serve. Sponsorships like these provide our players with not just equipment, but a sense of pride and identity. It’s inspiring for them to know that local businesses believe in their potential and are willing to invest in their future."

This sponsorship reflects Pathway Group's ongoing mission to support local initiatives that make a tangible impact on young people, contributing to the development of future leaders both on and off the field. The provision of the kits will help foster pride and professionalism among the players, as they represent the Academy in their upcoming matches.

Andy Street, former Mayor of the West Midlands, has previously praised the work of BYSA, recognising their role in nurturing talent and providing young people with valuable life skills. His support echoes the sentiments of local businesses and organisations who have come together to champion youth empowerment through sports.

Pathway Group's contribution is part of a wider community engagement strategy, which includes supporting skills development, fostering diversity, and promoting inclusion across the West Midlands.

For more information about Pathway Group and its community initiatives, please visit the website.