Sales professional to drive Flexeserve growth across US and Canada

As Flexeserve continues to extend its reach throughout the Americas, the hot-holding manufacturer and food-to-go specialist has welcomed experienced sales executive, Conrad Randell, a sales manager for the US and Canada.

He arrives with wide-ranging global sales experience, which includes past roles with HM Electronics, Taylor Company and Frozen Beverage Dispensers (FBD).

Conrad (pictured) will be responsible for all non-retail foodservice sectors throughout the US and Canada, including c-stores, QSRs, express grab-and-go, colleges, stadiums, workplaces, and many more.

He said: “I’m really excited to be joining Flexeserve at such a pivotal time for the company’s growth across North America.

“Flexeserve expands the realm of what’s possible in the world of grab-and-go, and I can’t wait to introduce customers to the incredible benefits of our world-leading equipment and expertise.”

Flexeserve already partners with global brands, such as Starbucks, Circle K, Amazon Go, QuikTrip.

While Conrad will be travelling to visit new and prospective customers, he is also eager to invite customers to Flexeserve’s state-of-the-art U.S. HQ and Culinary Support Center in Southlake, just 10 minutes from DFW Airport.

He said: “It’s here they can really be immersed in the Flexeserve culture.

“They’ll not only get to see firsthand the impressive capabilities of our cutting-edge technology, but also experience the high standards of customer support we have. It’s about building relationships and supporting them in achieving their goals.”

Conrad will lead brand presentations and equipment demonstrations, working in partnership with Flexeserve’s team of in-house hot food experts to provide constant support throughout the entire sales process.

Dave Hinton, president of Flexeserve Inc., added: “Conrad is an excellent addition to our team, and we’re thrilled to have him on board. With his sales and project management experience across technical products and services, he’ll be an invaluable asset to Flexeserve moving forward.

“Conrad’s appointment comes at a time when we’re committing further resources to business development. Alongside the opening of our state-of-the-art U.S. HQ and Culinary Support Center (CSC) and the unveiling of Connect by Flexeserve – the world’s first cloud-based service for hot-holding, we now have full rep and authorised dealer coverage across North America.

“This includes Permul-owned Canadian distributor Equip’d with its headquarters located in Mississauga, Ontario.

“With Permul recognised as one of Canada’s top three national distributors and rep groups, Equip’d is developing the presence of Flexeserve’s innovative technology in the region, demonstrating the remarkable, new opportunities it offers the foodservice market.”

Conrad will also be joined by Anthony Harris, sales manager for Retail and Latin America.

Anthony brings over 20 years of international experience in the foodservice sector to Flexeserve, where he’ll be responsible for developing the retail business segment for the Americas, focused on supermarkets.

He will also drive business growth in Latin America across all business segments.