Sales expert appointed to boost Flexeserve
Hot-holding experts Flexeserve have appointed sales expert Holly Francis to boost customer relationships and introduce its equipment and expertise to new food service sectors.
It is hoped Holly help Flexeserve expand into new markets within the UK.
In addition, she will strengthen relationships and development within areas such as food-to-go, delivery and supermarkets.
Holly comes to Flexeserve from her role as sales director at Gamble Foodservice Solutions. Previously, she has also represented distributors, providing her with extensive knowledge of their operations and routes to market.
Holly (pictured) said: “I 'm so excited to be working with Flexeserve 's ambitious and innovative customer base. As a company, we deliver incredible benefits for a variety of food-to-go operators - helping them to sell more and waste less.
“I 'm also looking to broaden the awareness of Flexeserve into new sectors that can completely transform their hot food programmes with our equipment and expertise. ”
“I 've known of Flexeserve for a long time and particularly its success at some of the UK 's most-loved food-to-go retailers - Pret, Greggs and M&S. Flexeserve zone is the industry leader - its ability to accurately hot-hold products at different temperatures can 't be achieved by any other hot-holding units.
“However, when I finally visited Flexeserve HQ, it was a revelation, and I didn 't appreciate just how sophisticated the Flexeserve operation is. Having access to this unrivalled level of support - a state-of-the-art Development Kitchen, in-house R&D facilities and the incredible expertise within the team - is a salesperson 's dream!
“I 've worked within many of Flexeserve 's target markets, and I want more of the industry to share Flexeserve 's passion for hot food-to-go. Those seeking a more efficient foodservice operation that delivers great quality hot food need to speak to us. ”
Warwick Wakefield, director of customer experience, said: “We 're thrilled to welcome Holly Francis into our team of experts - her comprehensive sales experience makes her the perfect fit to work alongside our highly-skilled Partners.
“We know Holly well - she 's tenacious and will quickly embrace our culture, becoming a vital part of the team. Our existing and potential customers will benefit greatly from her range of skills and knowledge, accelerating them towards their hot food goals. ”
Testament to her skills and prominence within the UK foodservice industry, this month, Holly was ranked 12th in the Foodservice Top 100 Industry Influencers, and voted 3rd in the Operator Influencer category, at The FEA Industry Conference.