Rory Pickin on networking secrets for career success

In the latest episode of Future Faces: The Young Professionals Podcast, listeners heard from Rory Pickin, a celebrated figure in sales, marketing, and communications.

Rory has achieved remarkable success, earning the title of Greater Birmingham Young Professional of the Year in Sales, Marketing and Communcations at the Greater Birmingham Young Professional of the Year Awards 2024. As the Regional Marketing Executive for North Europe at Röhlig Logistics, Rory offers interesting insights into networking, personal branding, and career growth.

Rory’s professional journey began in marketing roles across different sectors before he found his niche in digital and e-generation marketing. Interestingly, Rory’s skills aren’t limited to the boardroom; he’s also an accomplished ballroom and Latin dancer, leveraging this passion to enhance his personal brand. Rory shares that dancing provides him an opportunity to express his personality, making him stand out in his professional circle.

The Role of Personal Branding

Personal branding plays an essential role in Rory’s networking strategy. He emphasizes the importance of authenticity and advises against adopting a facade just to fit in. Rory believes that showing your true self, even if it includes unique hobbies like dancing, can make one memorable and relatable, leading to more meaningful connections.

Networking Tips and Strategies

Rory highlights several effective networking strategies:

• The SEE Factors: Smile, Eye Contact, and Energy. These elements are key to making a positive, approachable, and memorable first impression.
• Building Trust: People prefer to do business with those they trust. Creating genuine connections, rather than aiming for an immediate sale, builds long-term professional relationships.
• Leveraging Social Proof: Sharing achievements and involvements on platforms like LinkedIn can enhance visibility and credibility.

Utilizing Opportunities

Rory emphasizes the importance of seizing opportunities encountered through networking. He advises attendees to engage thoughtfully at networking events, focus on building authentic relationships, and remain open to the various possibilities these interactions may bring.

Social Media's Role in Networking

While social media platforms like LinkedIn are crucial for maintaining professional relationships, Rory acknowledges that they’re just one part of the networking equation. He regards LinkedIn as a post-event tool for keeping track of contacts and extending the interaction beyond the initial meeting.

Final Thoughts for Aspiring Networkers

Rory suggests young professionals approach networking with confidence and an open mind. While the first networking event may feel daunting, persistence leads to familiarity and ease. By consistently attending events, young professionals can gradually build a robust network that supports their career aspirations.

Connect with Rory

Rory Pickin is available on LinkedIn⁠ for those interested in furthering their conversations and exploring potential collaborations with him.

Listen to Rory's full podcast episode here: