Retailer expands UK presence with fourth store and new headquarters in Sutton Coldfield

A multinational retailer of furniture, bedding, technology and electrical appliances has chosen The Gracechurch Centre in Sutton Coldfield as the location for a new store and dedicated UK headquarters.

The arrival of Harvey Norman at the Gracechurch is expected to create up to 100 jobs across sales, marketing, online, finance, procurement, operations, warehousing, administration and management, including several apprenticeship opportunities.

Established in 1982, Harvey Norman has expanded its global presence over the last 26 years, with over 300 stores worldwide across Australia, Malaysia, Singapore, Slovenia, Croatia, New Zealand, the Republic of Ireland and Northern Ireland.

Harvey Norman is also in advanced negotiations regarding a number of other investment opportunities across the West Midlands, which could create a further 200 jobs.  

The West Midlands Combined Authority (WMCA) is backing plans to breathe new life into the 250,000 square ft Gracechurch shopping centre through a multi-million pound investment, including new homes, leisure, retail, commercial and other uses.

Harvey Norman’s investment drive is being supported by the West Midlands Growth Company (WMGC) – the region’s official investment promotion agency - which is helping the business to identify possible investment sites, in conjunction with local skills teams.

Katie Page, CEO at Harvey Norman, said: “The West Midlands’ high grade retail space and exceptional connectivity are two key reasons why we’ve chosen Sutton Coldfield as the home of our new UK headquarters and to launch our next store here.

“Gracechurch will provide an excellent hub for our growing UK team and I look forward to returning to the region soon as we progress our expansion plans.” 

West Midlands mayor Richard Parker: “Harvey Norman’s investment is a big win for Sutton Coldfield. It’s proof that our high streets can thrive again, creating jobs and giving people more reasons to visit, shop, and socialise.

“With new jobs and homes on the way, we’re delivering real opportunities and making this town a great place to live and work.”