Proud firm of insurance brokers become Chamber patrons

A proud Birmingham firm of independent chartered insurance brokers, which can trace its roots back to the days of the Man from the Pru, have become patrons of Greater Birmingham Chambers of Commerce (GBCC).

Adler Fairways, which specialises in property, construction and business insurance, was founded nearly 40 years ago by Andy Adler, whose son Anthony now runs the company from their Acocks Green headquarters.

Anthony (pictured) said: “We have done extremely well over the years and are proud of Birmingham as our home city. It seemed a natural process to associate ourselves strongly with the premier business organisation in the city. ”

Henrietta Brealey, chief executive of the GBCC, said: “We are delighted that a business that is part of the fabric of the Birmingham business community has joined as a Chamber patron.

“In doing so, we look forward to the significant contribution that Adler Fairways can make to the broader family of Greater Birmingham businesses we represent. ”

The business was created by Andy Adler after working for the Prudential, who created an army of Men from the Pru as agents to sell affordable insurance widely across the country.

Andy decided to set up his own business in 1982 and was based in the Small Heath and Yardley areas of Birmingham.

Anthony, who joined his father in 2003 after gaining experience in the insurance business at Royal and Sun Alliance in Birmingham, said: “Initially we had clients mainly from the construction industry but quickly expanded into almost every element of the insurance business.

“In 2015, when I went through a management buy-out, we only had the one office with 20 staff. Since then we have made eight acquisitions and now have over 70 staff in five branches.

“We currently have local offices in Birmingham, Bristol, Evesham, Newbury and the Thames Valley, with active growth plans in place to expand further across the UK. ”

At the beginning of last year, Adler Insurance Brokers Ltd changed their name to Adler Fairways.

Anthony explained: “We added the word Fairways because one of my senior colleagues is a keen golfer and, more importantly, we felt it reflected the fair way in which we treat all of our clients.

“We are one of only a few independent chartered insurance brokers in the UK. We have grown the company from four staff members to a medium-sized brokering business while maintaining chartered status.

“It is our intention to continue to implement our ambitious growth strategy in years to come. ”

On top of the name change, Adler Fairways has also brought in a chairman, Alex Alway, one of the founders of the UKGI Group.

Adler Fairways has become part of the group.