PR agency appoints new senior director

Birmingham-based PR agency WPR, which was recently crowned ‘Best Agency Outside of London’ at the PRWeek Awards 2024, has announced the appointment of a new senior PR director, Shannon Peerless.

Shannon (pictured) has joined the agency’s consumer PR team after almost 16 years with her 10 Yetis, where she rose through the ranks from her junior PR position in 2008, to the role of head of PR by 2014, before becoming managing director in 2019.

She brings a wealth of experience, having led campaigns for the likes of Huel, carwow, Confused.com, WaterAid and Optical Express during her career.

Shannon has previously been named in the PR Week ‘30 Under 30’ and ‘Top 50 Digital Women Under 30’ for The Drum.

Shannon will oversee accounts such as Care UK and Redrow Homes, as week as playing an active role in the agency’s new business operations.

Jane Ainsworth, managing director of WPR, said: “Shannon is an exceptional communicator with a natural flair for blending strategic insight with creativity and imagination.

“From our first meeting, it was apparent that her passion for PR shines through in how she leads a team and the way she works with clients. We know she’ll be an asset to the WPR team.”

Shannon said: “After almost 16 years in my former role, the time was right for a new challenge, and I couldn’t be happier to have joined the WPR team at such an exciting time for the agency.

“I am already getting well and truly stuck in, and can’t wait to get the world talking about our amazing clients, as well as being an integral part of the agency’s future success and award wins!”

To find out more about WPR, visit the website.