PLOTT supports freight firm 's brand launch

Brand and web agency PLOTT Creative has helped freight company and fellow Chamber member Simpex Express deliver a new brand launch.

The PLOTT team developed Simpex owner Simon Beechner 's idea for a new sister brand which focuses on express van shipments.

Although Simpex already had this high-speed and responsive service in place, the new brand has been created to attract and convert specific web traffic.

Simon said: “Our success gave us the network and capacity to expand. I needed a brand and website that would really stand out in a highly competitive marketplace and give a positive ROI. It was then I was put in touch with PLOTT.

“Their experience and expertise was obvious from the get-go, and gave me the confidence to push on with Express Van. ”

PLOTT say they have developed a modern brand that is more polished and professional than the competition.

The brand identity is a logo that implies speed and hints at Simpex 's “we 're express in everything we do ” ethos.

During the development of the Express Van brand and website, Simon chose to further engage PLOTT for a brand refresh and website rebuild of the parent company, Simpex Express.

The result is a pair of websites of the same quality and performance, with a familial feel, showing them to be interconnected but separate brands.

Anna Plotnek, managing director of PLOTT, said: “Networking and referral is how PLOTT attracts new business, and so I 'm always delighted to work with a fellow Chamber member.

“We 're delighted with how the brands and websites have come together, and with how they are performing. Simon was a dream client, and a pleasure to work with. ”

Pictured: Simon Beechner and Anna Plotnek