Partnership extends Flexeserve’s reach into Latin America and Caribbean
Flexeserve Inc. – the US arm of Midlands-based hot-holding experts Flexeserve - has announced a new partnership that will take its groundbreaking technology to Latin America and the Caribbean.
A partnership between Flexeserve and NS InterMarket is set to capitalise on the growing popularity of ‘grab-and-go’ food across the Latin American and the Caribbean regions.
The partnership follows on from Leicestershire-headquartered Flexeserve’s expansion into the Americas.
Operating from its base and Culinary Support Center in Southlake, Texas, the firm has continued to extend its reach through the United States and Canada.
President of the Americas at Flexeserve Inc., Dave Hinton, said: “LATAC [Latin American and the Caribbean] is part of our strategy for the Americas.
“It was natural to look here. There are tremendous opportunities in all market segments that will require a pioneering approach and we’re hugely excited for the journey ahead.”
To make this possible, Flexeserve Inc. has now added to its extensive network of US and Canadian-based reps and authorised dealers.
NS InterMarket is a leading rep throughout LATAC in commercial kitchen equipment and supplies.
NS InterMarket’s team combines decades of industry experience, enabling them to create partnerships with customers throughout Latin America and the Caribbean.
Jose Nicho, principal of NS InterMarket, said; “It’s not simply about gaining market share. We need to create market share.
“By educating our customers on the possibilities of this new technology, we can demonstrate how they can overcome their hot food challenges and achieve high quality for their products.
“Providing dealers and customers with the opportunity for testing will be critical. Flexeserve offers premium, high-tech solutions.
“By analysing the processes and outcomes in kitchen trials, we can educate the industry on the value of investing in the amazing opportunities that Flexeserve products provide.”
NS InterMarket has plans to open a demo kitchen in Mexico City in the near future to provide opportunities for testing with the full range of Flexeserve products alongside a premium cookline.
Jamie Joyce, global CEO of Flexeserve, said: “NS InterMarket shares our vision and will be the catalyst to achieving strategic growth in LATAC.
“They are injecting energy and creativity into the partnership, using a wealth of experience in what is a new market for us.”
