Rebrand and structural changes boost Birmingham college

Birmingham’s Queen Alexandra College has been given a new lease of life – following a major rebrand and structural changes.

A letter detailing the changes from the principal/chief executive Bev Jessop (pictured) says: “QAC has been known as the Queen Alexandra College for a number of years and the main focus of its work has been education through the college which supports young adults with learning difficulties, disabilities and visual impairments.

“Over a number of years our support has developed and grown and, in addition to education, QAC now provides residential services and community services further supporting young people after they have left education.

“We also run enterprises which are made up of All Formats (a transcription service), Sight Village (a touring exhibition supporting those with visual impairments) and Carbon Fibre Canes provision.

“To reflect our growth in services on the 15 July, QAC launched its organisational rebrand and new logos. The QAC charity is now trading as The Queen Alexandra Charity, Birmingham. These changes were part of strategic planning 2023-2027.”

The history of Queen Alexandra College can be traced back to 1847, but in more recent years QAC has extended its services from specialist education for 16 to 25 year-olds with learning difficulties and disabilities to include supported living and community services.

The Harborne based college welcomes around 380 students each year, its supported living services (residential) has 11 houses around the local area providing homes for up to 4 clients in each and has over 100 clients on its Community Services Programmes. It also runs enterprises which help raise funds for the charity.