Podcast reveals how independent retailers are turning Google searches into store visits

Independent retailers are discovering how local visibility technology can help drive footfall to high street stores, according to a new podcast released by Bira.

The latest episode of 'High Street Matters' explores how real-time inventory data can transform small businesses by connecting local shops with online shoppers.

This latest instalment features insights from technology providers and retailers who are already benefiting from local inventory solutions.

Hosted by journalist Steve Dyson (pictured), the podcast includes an in-depth interview with Nick Brackenbury, co-founder and chief executive of Near St, who explains how the company originated from a simple search for a light bulb in a local shop.

The episode explores how Near St's technology helps make retailers' stock visible online, updating every 15 minutes to show what products are available in local stores through platforms including Google, Facebook, Instagram, and Uber.

Nick Brackenbury of Near St said: "Something like 95% of all in-store inventory data still isn't actually visible online. We're helping retailers show exactly what is in stock right now at their store, so customers can easily discover that their needs can be solved at a shop that's just down the road."

The episode features Jane Taylor, manager of Morris Mica DIY hardware store in Redditch, who shares her experience of implementing the technology. The 128-year-old business has seen its products appear in six million local customer searches.

Jane said: "We're getting one to two people a day in both shops come and say 'I've seen this on the Internet' and show us a picture of a Google search. We're getting all manner of people from all walks of life using it."

The podcast delves into several critical aspects of local visibility technology, exploring how independent retailers can connect their inventory to online platforms. It examines real-world examples of increased footfall from local searches, with detailed insights into how the technology integrates with existing stock systems.

The episode also demonstrates how independent retailers can effectively compete with larger chains by making their inventory visible to local customers searching online.

Throughout the episode, retailers and technology providers share practical experiences of implementing these systems, offering valuable insights for other independent businesses looking to enhance their local visibility.

The 'High Street Matters' podcast series, which is available on all major streaming platforms, continues to explore crucial subjects impacting independent retailers.

New episodes will be released throughout the year, covering various topics relevant to today's retail landscape.