New partnership aims to boost Edgbaston Priory Club experience

Edgbaston Priory Club and Edgbaston Park Hotel have launched an 18-month partnership which is set to enhance the experience for club members and hotel guests, as well as players and spectators at high-profile tennis and squash tournaments hosted at the club.

And Edgbaston Priory Club 's accommodation partner, Edgbaston Park Hotel, will offer exclusive rates on rooms, conference spaces and events for members with a dedicated concierge service.

A private members ' racquets and leisure club, Edgbaston Priory Club also plays host to major tennis and squash tournaments including the Birmingham Classic tennis tournament, the British Squash Open and the British Junior Open.

The club and hotel will be working closely to promote the hotel to players and visitors to these tournaments.

In addition, Edgbaston Park Hotel will become members of the club 's Fairlight Business Networking Club and have the opportunity to promote the hotel at high profile events at Edgbaston Priory Club.

As Matt Rawnsley, chief executive of Edgbaston Priory Club, says: “As close neighbours, it made sense for us to forge a closer working relationship to enhance the experience for our members whilst driving business for the hotel, particularly around our major tennis and squash tournaments.

“In addition, there are lots of exciting ideas in development for working together to enhance employee training around customer experience. ”

Billy Harris, head of commercial at Edgbaston Park Hotel and Conference Centre, added: “We are looking forward to working with our neighbours at Edgbaston Priory Club throughout the next 18 months, welcoming members and employees plus spectators and players from all over the UK and the world to our hotel. ”

Pictured (L-R): Richard Metcalfe (Edgbaston Park Hotel), Julie O 'Hare (Edgbaston Priory Club), Matt Rawnsley (Edgbaston Priory Club), Krishna Pastakia (Edgbaston Park Hotel), Billy Harris (Edgbaston Park Hotel)