New majority owners for Burton Albion Football Club
Burton Albion Football Club is now under new majority ownership under the Nordic Football Group (NFG).
The announcement comes after the English Football League (EFL) cleared the sale of Chairman Ben Robinson’s entire majority ownership stake to NFG.
Mr Robinson will serve as honorary chairman of the Club, and he has also accepted a role to remain in an advisory capacity working alongside the new owners.
the Robinson-family connection will be strengthened with Ben Robinson Jr. remaining an integral part of the Club’s operations and Fleur Robinson returning to Burton Albion as CEO, effective from 1 July, after having held the same role at Wrexham for the past three years where the team enjoyed back-to-back promotions from the National League to League One.
The Club’s newly formed Board of Directors sees Ole Jakob Strandhagen appointed as chairman, NFG’s Founder and CEO Tom Davidson as deputy chairman, Bendik Hareide as sporting director, while Kevin C. Skabo will take up the role of commercial director.
Speaking about the ownership change, NFG addressed the fanbase in a statement: “We are privileged and grateful for this torch to be passed on to us, and we take this responsibility of being the custodians of your football club extremely seriously.
“We can assure you that we are committed to doing everything in our power to help move this football club forward as effectively as we possibly can, and to be proud ambassadors for the town and people of Burton upon Trent.
“Every club has its own rich history, but we love Burton's underdog story. We feel it is unique - coming from non-league football to climb the divisions against all odds through stable leadership and financial sustainability while maintaining its strong local connections.
"The prospect of being part of the broader Burton family and community was incredibly compelling for us. We believe that if everyone with a passion for Burton Albion can come together in this next chapter, we can achieve great things for the Club, town, and people of Burton upon Trent.
“We are already thinking ahead to next year and the 75th anniversary of the Club’s formation. We are looking forward to meeting with the fans and all key groups to work on how we can mark this significant milestone and ensure we build the best possible foundations for another 75 successful years for the football club.
“On the pitch, we want to develop teams that the fans and town can be proud to have represent them. It is about seeing a team perform in a way that people can enjoy watching every weekend, and obviously, we want to win! We want that success to come through being sustainable.
“We believe there is a lot to look forward to, and that includes announcing plans for our new coaching setup in the near future.
“Over the coming weeks, we will make further announcements about organising supporter activities, and we look forward to getting to know many of you then.”
