Mondelez launch vegan Cadbury bar
Cadbury Plant Bar, a plant-based alternative to the nation 's favourite chocolate, Cadbury Dairy Milk, will be available to buy nationwide from November.
Developed over two years at Mondel?z International 's Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste you expect from Cadbury by replacing the milk with almond paste.
Almond paste provides a similar taste and texture to milk ingredients, while offering a hint of nuttiness.
Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.
As part of the company 's commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100 per cent plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources.
It follows the company 's recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland.
This is one of several sustainability initiatives to come from Snacking Made Right - the strategy from which the company delivers its sustainability and well-being agendas.
Louise Stigant, UK managing director for Mondel?z International, said: “With 500,000 participants in this year 's Veganuary, double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent.
“At Mondel?z, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone, and the new Cadbury Plant Bar range is the latest stop on this journey. ”
Ericka Durgahee, vegan trademark marketing manager for Vegan Society, said: “As we approach World Vegan Day on 1 November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products.
“We know how hard Mondel?z has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch! ”
To support Mondel?z International 's strategy to increase well-being choices across its portfolio, the company has invested significantly in innovation and developing lower sugar options.
In years, the snacking leader launched Cadbury Dairy Milk with 30 per cent less sugar, as well as '30 per cent less sugar ' variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a '40 per cent less sugar ' line extension on BelVita.
Cadbury Plant Bar will be available from November in Sainsbury 's nationwide and in other retailers from January 2022. The RRP for the 90g bar is £2.50.