05 Aug 2021

Miss Macaroon sets up shop at Resorts World

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Social enterprise company, Miss Macaroon, has opened a new store at Resorts World this week in a move to continue supporting young people into the workplace through the sale of their delicious macaroons.

Miss Macaroon has been selling her range of macaroon gift boxes and ice cream macaroons from the Tuk Tuk van located in the Atrium at Resorts World for the past few months.

The range of macaroons including signature flavours including tonka bean, salted caramel and raspberry have been a big hit with Resorts World guests.

Some newly created summer selections and special launch flavours will be available at the new store.

Following the success and demand for the patisseries, it was agreed that Miss Macaroon would move to a larger venue within the outlet mall.

Miss Macaroon, set up by Rosie Ginday MBE, has enjoyed a high profile since its launch in Birmingham in 2011 not only for its delicious product range but for its values as a social enterprise business.

One hundred per cent of the profits from Miss Macaroon are reinvested to help unemployed people gain the skills that will change their lives and provide a brighter future.

Speaking on this exciting development for the company, Rosie Ginday MBE said: “We are really pleased to open our new Miss Macaroon store at Resorts World.

"Every penny we make in profit from the sale of our macaroons is reinvested in supporting young people who need a helping hand to gain skills to change their lives.

"This new unit provides us with more training space and allows us to create more jobs for young people with complex needs. We are grateful to Resorts World for their support. ”

Jason Kirsch, operations director at Resorts World: “We are delighted that we have been able to work with Rosie and the team at Miss Macaroon to provide a larger venue for them at the Resort.

"We know that the added space will help them create more opportunities for young people in addition to being able to offer an even wider range of their macaroons to tempt our guests.

"At Resorts World we are always looking for new exciting offers to add to our guest experience and Miss Macaroon will certainly do that. ”