McDonald’s franchisee reopens restaurant after £500,000 refurb

A McDonald’s franchisee who employs nearly 3,000 people across the West Midlands has unveiled a £500,000 upgrade to one of his restaurants.

The McDonald’s on Birmingham New Road, Coseley, is one of 26 sites owned by Greater Birmingham Chambers of Commerce patron and current High Sheriff of the West Midlands Douglas Wright.

The restaurant has reopened after undergoing a redesign under McDonald’s Convenience of the Future Upgrade Programme, which the brand says will deliver a better customer experience for all.

The Convenience of the Future Upgrade Programme combines a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.

These include a front counter redesign which will create specific areas for different sales channels, a dedicated courier waiting area and entrance and a new kitchen design which includes a bigger order assembly area and dedicated areas to prepare dine in orders.

Improvements have also been made for restaurant crew with a redesign of the crew room.

Mr Wright said: “I’m delighted to have just completed this upgrade of our restaurant in Coseley.

“It looks wonderful and the significant investment that I have made will help us to deliver a better customer experience.

“Since we have re-opened the feedback from our staff, customers and partners has been very positive.  

“I look forward to completing our next project in mid-September at our All Saints Way Drive Thru restaurant in Sandwell.”

Mr Wright began working for McDonald’s in 1981 after leaving school and worked his way through the ranks before purchasing his first franchised restaurant in 2002.

He now operates 26 sites across the region, including an innovative delivery hub in Springvale near Wolverhampton.

The Birmingham-based businessman and philanthropist is also chair of Kids’ Village charity which is seeking to raise £5m to build the UK’s first holiday village for critically ill children and their families.

In 2022, he received an MBE for services to the economy and charity.

Pictured: Doug Wright with staff from the refurbed McDonald’s