M6toll launches partnership with air ambulance charity

M6toll has announced the first of three two-year charity partnerships with Midlands Air Ambulance Charity as part of their Drive for Charity initiative, focussed on 'Saving Lives Through Education and Safety'.

Since the M6toll opened in 2003, the company has supported Midlands Air Ambulance Charity with fundraising and awareness initiatives, making them the charity’s longest standing corporate partner.

Over the past 21 years, M6toll has donated more than £500,000 in fundraising, which has funded hundreds of lifesaving missions via air ambulance helicopter and critical care car.

In addition to financial support, M6toll has also backed a number of Midlands Air Ambulance Charity’s campaigns and initiatives, including Sky Champs, which provides Key Stage 1 and 2 children with National Curriculum-based activities to use in school and at home.

The new two-year partnership will focus on delivering education and safety-related projects supporting the charity’s Clinical/First Aid Educational Programme and community outreach.

This includes supporting their Wear it Red fundraising campaign and Cannock Chase Running Festival.

Jo Seabright, customer experience and marketing & communications director at M6toll said: "We are incredibly proud to continue our long-standing partnership with Midlands Air Ambulance Charity. Our commitment to enhancing education and promoting safety in our community has never been stronger. Together, we can make a significant impact and save more lives.”

Pam Hodgetts, corporate partnership manager at Midlands Air Ambulance Charity said: "The support we have received from M6toll over the last 21 years has been truly amazing.

“Through fundraising, initiatives, and campaigns, they have played a crucial role in supporting our mission.

“Their continued partnership is essential to the success of making a meaningful difference and engaging with the communities we serve across the heart of England."

For further information regarding Drive for Charity please visit the website.

Pictured (L-R): James Cloke (MAAC Critical Care paramedic), Michael Whelan (M6toll general manager), Jon Cottrell (MAAC senior partnership executive) and Richard Apps (MAAC Critical Care paramedic)