Key appointment to lead Chamber in Sutton Coldfield, Lichfield and Tamworth

Greater Birmingham Chambers of Commerce has made a key appointment to lead its Royal Sutton Coldfield and Lichfield & Tamworth divisions.

Charlie Elliott (pictured) is the new head of Royal Sutton Coldfield and Lichfield & Tamworth Chambers of Commerce, joining from the Royal British Legion, where she was community fundraiser and poppy appeal manager.

A University of Birmingham graduate in Political Science and International Relations with a Year Abroad, Charlie has had a diverse career, which has included roles in sales, customer service and education.

In her previous role with the Royal British Legion, she developed high-value corporate partnerships, organised events and built relationships with key stakeholders such as local authorities and community leaders.

Charlie, from Buckinghamshire, also previously worked as volunteering administrator for the Commonwealth War Graves Commission’s Eyes On Hands On project, in which volunteers across the country help to ensure war graves across more than 12,500 locations are clean and well-tended.

An advocate for volunteerism, she has also dedicated time to organisations such as the Cinnamon Trust, a charity that provides support for elderly and terminally ill people with pets.

Charlie said: “I am thrilled to bring my experience to the role of head of the Royal Sutton Coldfield and Lichfield & Tamworth Chambers of Commerce.

“My time as the poppy appeal manager for Birmingham with the Royal British Legion and my work with the Commonwealth War Graves Commission have honed my skills in leadership, community engagement, and strategic planning.

“I am eager to apply this experience to support our local businesses and communities, fostering growth and collaboration throughout the region.

“I am excited to work alongside our dedicated members to foster growth, support local businesses, and drive forward initiatives that will benefit the region."

Lillian Elekan, director of membership at the GBCC, said: “Charlie is a passionate individual with a strong background in working with regional businesses, community organisations, and stakeholders.

“I am confident that she will be an asset to the divisions she will be representing.

“Over the coming weeks, Charlie will be out and about in the region attending various Chamber events, and I know she’s excited to meet our members.”

Find out more about the Royal Sutton Coldfield Chamber and Lichfield & Tamworth Chamber.