Blog
17 Mar 2025

If your business had a face, what would it look like?

The right photo can boost trust, attract clients, and make a lasting first impression.

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Written by Damilola Felicia Badmus from Reguim Essence Photography

When we talk about branding, we often think of logos, websites, and social media presence. But there’s one element of branding that many professionals overlook—themselves.

Think about it: When a potential client, employer, or investor looks you up, they’re not just looking at your services or credentials. They’re looking for the person behind the business. And now in the digital space, that first impression often comes from your headshot.

So, here’s a question to consider:

 

If your business had a face, what would it look like?

The way people make decisions has changed.

Before reaching out, most professionals do a quick online search to determine who they might be working with. This means that before you even get a chance to introduce yourself, your online presence is already shaping their perception of you.

Your headshot is one of the first things they see—on LinkedIn, your website, or your company’s “About” page. And whether you realize it or not, that photo is communicating something about you.

 

Now, ask yourself:

  • Does my current headshot match the professional image I want to project?
  • Does it look polished, confident, and approachable—or is it a cropped selfie from a wedding?
  • If someone were choosing between me and a competitor, would my headshot build trust, or create doubt?

A great headshot isn’t just about looking nice. It’s about building credibility and trust before a single conversation takes place.

 

What first impression are you making?

Let’s walk through a real-life scenario.

Imagine a potential client is looking for the service you offer.

They find two professionals who seem equally qualified.

One has a clear, well-lit, professional headshot that conveys confidence and approachability. The other has a blurry, outdated photo—or worse, no photo at all.

 

Who do you think they’re more likely to reach out to?

It’s not just about looks—it’s about subconscious trust signals. Studies show that people make snap judgments in milliseconds based on visuals alone. If your headshot looks outdated, low-quality, or unprofessional, it can raise doubts like:

  • Is this person still active in their field?
  • Are they detail-oriented and professional?
  • Can I trust them with my business or investment?
On the flip side, a polished, high-quality headshot immediately says:

I take my business seriously.

I’m confident and professional.

You can trust me to deliver.

 

Your business evolves—So should your headshot

Think about where you were five years ago in your career or business. Chances are, you’ve grown. Maybe you’ve rebranded, expanded your expertise, or taken on a leadership role.

 

Now, ask yourself: Does my headshot reflect the professional I’ve become?

If your last professional photo was taken years ago, it might no longer represent your brand. Just like you update your website, services, and marketing materials, your headshot should evolve to match the level of success and credibility you’ve built.

A strong, up-to-date headshot:

  • Aligns with your current brand and industry
  • Helps you stand out in networking and marketing
  • Gives potential clients and employers an immediate sense of who you are

 

Let’s create a headshot that works for your brand

If your business had a face, what would it look like? Would it inspire confidence and trust—or leave people unsure about working with you?

If you’re in Cannock or Birmingham and ready to update your headshot, I’d love to help. I specialize in creating professional, brand-aligned headshots that showcase you at your best—so when people look you up, they see the expert behind the business.

Book your session now and let’s create a headshot that works for your brand.

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