Hotel earns top sales and marketing team accolade

University of Birmingham’s Edgbaston Park Hotel has scooped a top spot at the Meetings Industry Association (miaList) Awards.

Edgbaston Park Hotel won the Sales & Marketing Team of the Year award - an accolade which honours teams in the UK’s business meetings and events sector that have made remarkable contributions to their organisations and the industry at large. 

Judges recognised the achievements of the on-campus hotel, which was recently named Hotel of the Year at the Midlands Food, Drink and Hospitality Awards.

Over the past 12 months, the hotel’s sales and marketing team has helped to surpass total sales budgets by 25 per cent with a total occupancy growth of seven per cent. They have also grown the hotel’s social media following by over 50 per cent.

They have maintained high customer satisfaction, with a 94 per cent score for enquiry experience and 92 per cent for the event coordination experience.

Team retention and engagement has increased, with a 96 per cent retention rate and 94 per cent average engagement survey rate, supported by clear career pathways and hybrid work options.

Billy Harris, director of Commercial at Edgbaston Park Hotel, commented:
“This achievement is a testament to the passion, dedication, and creativity our team brings to Edgbaston Park Hotel every day. We are an independent hotel, but very much part of the wider campus experience at the University of Birmingham.

“Achieving recognition among such strong industry competitors reflects the hard work we've put into delivering top-tier experiences for our guests and team.

“I couldn’t be more proud of our team’s commitment to excellence and sustainability, which has driven our success over the past 12 months.”

The hotel’s ambition is to be net zero carbon by 2035, aligning with University of Birmingham’s commitment to achieve net zero carbon emissions by 2045.

Edgbaston Park Hotel and Conference Centre holds a gold ECOsmart award for its commitment to the environment.

It’s the second successful milestone reached in the hotel’s quest to be one of Birmingham’s greenest, following a gold standard award for Green Meetings, from Green Tourism.

Pictured: The Edgbaston Park Hotel team. Credit: JT @aniseedphoto