17 Dec 2024

Help put ‘Change into Action’ to support rough sleepers this Christmas

wmca rough sleeping.jpg

With the festive season fast approaching, local people and businesses are being encouraged to give what they can to a campaign that has helped hundreds of people sleeping rough to move off the streets and rebuild their lives.

Generous public donations of more than £310,000 have already been given to the region's alternative giving campaign, Change into Action, since it was launched, helping around 2,000 people break through the cycle of rough sleeping.

To raise awareness about this year’s seasonal campaign, Cllr Sharon Thompson, deputy mayor of the West Midlands, visited the Frankfurt Christmas Market in Birmingham to hand out leaflets to stallholders, other local businesses and shoppers.

The campaign, part of the work of the WMCA’s Homelessness Taskforce, encourages people to make an online donation rather than giving directly to those asking for money on the street.

Every single donation personally benefits a person sleeping rough with trusted local charities and street teams working to identify those most in need and offer interventions that can really make a change to their personal circumstances.

Change into Action is making a difference right across the region, from helping to find a home, buy essential household items, personal care items and new clothes to boost confidence, health and wellbeing, to providing employment support and assistance to get to vital support services and appointments.

Cllr Thompson said: “The generosity of people across the West Midlands has been incredible – they have helped to change the lives of hundreds of others most in need.

“If you are able to donate anything, however small, it would mean a great deal of difference to those at risk of sleeping rough this Christmas.”

Donations can be made all year round online through a dedicated website HERE.

Christmas shoppers and those on a night out can also donate with a tap of their bank card or mobile phone at contactless points set up in Birmingham by the Colmore Business Improvement District (BID). They are located at 200 Degrees Coffee Shop on Colmore Row and at Snowhill Station.

In Wolverhampton, there are donation points located in city centre businesses and two ‘tap to donate’ points located close to the city centre’s bus station and at Wolverhampton train station. 

In Coventry, ‘tap to donate’ points are at Coventry Building Society in Broadgate and another at Timpsons, also in the city centre.

Cllr Mark Parker, chair of the WMCA Homelessness Taskforce Members’ Advisory Group and Solihull Council’s cabinet member for housing, added: “Our message continues to be – nobody needs to sleep rough. Please help us by contacting StreetLink when you see someone sleeping rough, and if you’re able, please support Change into Action Solihull too.”

Change into Action was launched as a pilot in Birmingham in 2017 and subsequently rolled out across Coventry, Dudley, Sandwell, Solihull, and Walsall, with Wolverhampton having a similar scheme called Alternative Giving CIO.

Cllr Francis, Birmingham City Council’s cabinet member for housing and homelessness, said: “Every penny donated to Change into Action goes directly to help an individual who has been sleeping rough and needs help.

“Our trusted outreach charities make sure the funds go to where they are needed most, for instance, buying clothing, a phone to keep in touch, furniture for a home, and tools for a job.”

For more information about Change into Action and the vital support donations provide to people experiencing homelessness in all parts of the region visit the website.

Pictured: Deputy Mayor Cllr Sharon Thompson (centre), with staff and volunteers from local homelessness charities on a walkabout of Birmingham Frankfurt Christmas Market to rally support for the Change into Action campaign

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