Head of services appointed to lead key Chamber departments

A senior leader with experience across a variety of industries and disciplines has been appointed to a new role overseeing some of Greater Birmingham Chambers of Commerce’s (GBCC) key services.

Phaedra Johnstone (pictured) has taken up the position of head of services at the GBCC, assuming overall responsibility for the organisation’s documentation, translations and training departments. 

She joins from the Vegan Society, a registered educational charity that provides information and guidance on various aspects of veganism.

In her role at the Vegan Society, Phaedra managed the commercial services of the charity’s trading subsidiary, leading wide-ranging teams including operations, sales and marketing, client relations, international development and partnerships.

She has worked with global clients including Lidl GmbH, Aldi, Mondelez, Lush, Alpro and Superdry.

Phaedra is also a qualified lettings agent, having managed the residential lettings division for a network of estate agents cross the Birmingham area, and previously co-ran her own business delivering weighing solutions and service packages. 

She has more than a decade’s experience in marketing, creative services and print management, scoping and delivering new services through partnerships and innovation.

Phaedra said: “I am so excited to be taking on this role at the Chambers.  I will be bringing together my experience of multiple industries and disciplines, and my love of relationship building, to ensure that we meet the needs of the local business community, via the services we offer.

“I cannot wait to explore what additional support we can provide for this truly amazing and diverse area. 

“The Chambers have a great team and is perfectly positioned to strengthen the growth of the area.

“This is very close to my heart. I have lived here all my life and I cannot wait to contribute to its success.”