‘Groundbreaking’ book launched to help guide business owners to success

Acclaimed business strategist and bestselling author Matt Elwell has announced the release of his groundbreaking new book, ‘Cold to Sold: The Ultimate Guide for Business Owners to Serve, Sell, & Scale Your Way to Business Success.’

Matt Elwell is a globally sought-after trainer, speaker, consultant, and bestselling author widely recognised as one of the leading authorities in sales.

His previous book, ‘Open with a Close,’ established him as a leading voice in modern sales techniques, selling over 10,000 copies so far in at least nineteen countries around the world.

In ‘Cold to Sold,’ Elwell presents a revolutionary eight-step strategy designed to help business owners create opportunities, build profitable enterprises, and make a lasting positive impact on their customers and clients. 

This comprehensive guide is a must-read for entrepreneurs and sales professionals looking to elevate their business in the competitive 21st-century marketplace.

Drawing from years of experience and success, Elwell offers readers actionable insights on:

• Developing a systematic sales journey that resonates with modern consumers
• Crafting powerful conversations that drive conversions
• Building long-term customer relationships that fuel business growth
• Implementing ethical sales techniques that prioritize both company and customer interests

Mr Elwell said: "In today's fast-paced business environment, the ability to effectively convert leads into sales is more crucial than ever.

"'Cold to Sold' provides readers with the tools and strategies they need to not only survive but thrive in this challenging landscape."

Early reviewers praise "Cold to Sold" for its practical approach and immediate applicability.

Paul Tinker, managing director of The Construction Training Academy, said: "Cold to Sold lays out the structured sales process that took my confusing twenty-seven products down to four and provided the first step in working towards my now multi-six-figure business."

‘Cold to Sold’is now available for purchase on the Elite Closing Academy website.

For more information about ‘Cold to Sold’, contact Sandy at sandy@eliteclosingacademy.com

Pictured from left to right: Matt Elwell and Nick James