Franchisee doubles size of McDonald 's group

A McDonald 's franchisee has doubled the size of his organisation following a major acquisition.

David Knight, franchisee and managing director of the Aberrant Group, now owns and operates eight drive-thru restaurants in the West Midlands with an annual turnover of £45m and a workforce in excess of 1,000 people.

The group previously operated restaurants in Cannock Chase before expanding in to Stafford in March 2021 with the opening of a new restaurant at Junction 13 of the M6.

He has now acquired four more across the West Midlands.

David (pictured) said “This is a proud moment for me and an exciting step on the Aberrant Group journey as it really is the first big milestone in our development and growth.

“The real work starts here as we start the change management process to merge the leadership teams, business processes and 1,000 strong workforce together into one group, energised to run great restaurants, delight our customers and drive strong sales growth. ”

David puts the success of his company down to a 'people-first ' approach.

He said investments in customer experience, automation, digital, delivery and Drive Thru systems are key to the Aberrant Group 's future growth and success.

Ambitious plans are also in place to grow his restaurants portfolio to 15 over the next five years.

David said: “My journey as a McDonald 's franchisee and business partner to the most iconic brand in the world, has been an exciting, rewarding and a huge personal development journey for me over the last five years.

“We have had to navigate exceptional circumstances and challenges presented by the pandemic and now by the cost of living crisis.

“However, we have navigated this better than our competition, staying true to our values and being led by a strong and progressive business plan, which sees us continue to evolve as a true omnichannel business and grow market share as we are led by what our customers want and expect from us.

“I am truly excited about what the future holds for the Aberrant Group and McDonald 's, as my journey continues as a franchisee with this amazing brand. ”