10 Aug 2021

Former apprentice appointed as CEO at tech solutions company

jamie-lake(892978)

Technology solutions provider, Pure Cloud Solutions (PCS), have named Jamie Lake as their new group CEO.

Jamie Lake (pictured) started at PCS nearly nine years ago as an apprentice with no experience in the industry and has progressed over the years to the role of managing director.

His appointment as group CEO follows his continued success and development within the business and aligns with the company's ongoing strategy for future growth and expansion.

The new structure at Pure Cloud will mean that Martin Lake remains as chief operating Officer whilst Jamie 's Father, Darren will be stepping down from his title to become group chairman so that he can focus on developing the board of directors along with securing acquisitions, through their strategic buy and build strategy.

Jamie said, “The move has allowed Darren and Martin to step back from any involvement in the day to day running of the business and has freed up time for both of them to focus more strategically on our acquisition strategy that will take the business to the next step.

“It doesn 't really change anything for PCS as my vision is shared with all other directors of the business. It does mean however, that I will be driving the business and directors forward to make sure we hit our goals and ambitions that we have set for this fiscal year. ”

Darren Lake said: “Jamie has been successful as MD, so this was a clear, natural progression. He is present within the business on a day-to-day basis, works closely with the team and has greater oversight!

“We follow a business methodology and have clear strategies in place which stands us in good stead. We don 't just focus on the short term; we have plans in place for the future and really focus on the ambitions for the business and our staff. ”

The team hope that this approach will enhance Pure Clouds developments as each function will have a clear objective in driving business performance whilst adhering to the core values.

Pure Cloud are focused on becoming the technology business of choice across Tamworth and surrounding areas so generating more brand awareness for supporting local businesses is another top priority for the team.