Flexeserve showcase new products at top US food equipment show

Midlands hot food-to-go experts Flexeserve are wowing delegates at one of the US food service industry’s biggest events.

The firm will be  exhibiting at the NAFEM Show (North American Association of Food Equipment Manufacturers), an event which has attracted attendees from all over the world since its launch in 1973.

Since the last show in 2023, Flexeserve has made significant investments into its US arm in Texas.

Now, they’re set to have their biggest presence at the NAFEM Show 2025, with the launch of two new products.

During the show, which takes place in Atlanta this week, Flexeserve will be delivering a countertop masterclass, to showcase Flexeserve Zone Xtra and Flexeserve Zone Lite – new products that deliver industry-leading 3D convection technology.

“The patented technology found in every Zone product is completely unique to Flexeserve,” Conrad Randell, sales manager for the US and Canada said.

“Our use of recirculated hot air means food is held at just-cooked temperatures for incredible quality and shelf life. It was the first, and it’s still the best.

“Xtra enables up to 80 per cent more food capacity than that of a standard countertop heated display, while still using the same footprint and power supply.

“This offers an incredible amount of food variety, without the need for floor space, to maximize sales and profit.”

Flexeserve Zone Lite delivers industry-leading hot-holding technology on the smallest scale yet.

“Lite is joining our entire countertop range for its debut at NAFEM,” Conrad continued.

“Featuring an ultra-lightweight and stackable design, Lite uses a 120V power supply to offer better portability than ever. It’s perfect for adding incentives and LTOs to any location, boosting extra sales right around the store.”

Dave Hinton, president of Flexeserve Inc, the firm’s Americas operation, said: ““I’m proud to be leading our team of food-to-go experts to show a global audience that Flexeserve is the only choice in grab-and-go solutions.

“We’ve now grown our team of specialists to ensure we can offer unmatched expertise at every level of the industry.

“From technical service to culinary masterclasses and incredible customer sales support, we can help any business no matter their pain points – and that’s exactly what we’ll be doing at NAFEM.”

Pictured: The Flexeserve Zone Lite countertop product