Events agency’s sales director recruited to lead ESG targets

Corporate event management agency, Eventurous, have taken the next step in their ESG journey, as sales director Kieron Bowen (pictured) is appointed ESG director for industry association beam.

beam have recruited industry leaders as volunteers to help shine a light on the events and hospitality industry.

Kieron’s appointment follows a succesful year for Eventurous, with further growth and eight industry awards, three of which were for their sustainability efforts.

Kieron started his hospitality career as a chef and moved to event management and sales over a decade ago, following his passion for people and delivering unforgettable experiences.

In early 2023, Eventurous underwent a brand refresh which included simplifying their core values and engraining them into their culture, in particular their value ‘We Care’ which is focused around caring for the customer, people and planet.

New to the organisation’s ESG road map for 2025, Kieron will be heading up the beam ESG Action Group, taking learning from Eventurous and their award-winning journey and using it to make a positive impact in supporting others in the industry who are embarking on their own.

Kieron said: “I am honoured to be appointed to the beam board of directors and to work alongside this group of inspiring professionals from across venues, suppliers and agents in the industry, to shine a light on our sector and drive change for better.

“ESG is critical when making decisions in planning events and I am excited to support members with this.”

Each director is supported by a dedicated beam Action Group (bAG), consisting of volunteers representing beam membership, ensuring a collaborative and inclusive approach to leadership.