Eventmasters set to sponsor Royal Ascot trials

Eventmasters are set to sponsor Royal Ascot Trials Day on Wednesday, 30 April, as part of the Birmingham-based corporate hospitality business Ruby anniversary celebrations.

The sponsorship is one of a number of events planned to help mark 40 years of providing VIP corporate hospitality at a range of major sporting and cultural events both in the UK and around the world.

Royal Ascot is a key event in the hospitality calendar and in June 2025 Eventmasters anticipate in excess of 3,500 guests will be in attendance.

The events firm have a history of sponsorship within horse racing both Nationally and on a local level.

They have sponsored at Ascot Racecourse previously over a three year period at the Christmas meeting and have also sponsored at Doncaster, Kempton, Warwick, Windsor, Wolverhampton, Worcester, and York Racecourses.

The firm also have its own racing arm with a number of horses in training including Swinging London, Seasett, Mary, Den the Diva, and Party Business who gave a wonderful day to remember at Aintree on Grand National Saturday back in 2022.

Royal Ascot Trials Day, presented by Eventmasters, features four specific trials for the Royal Meeting, including the Group 3 eventmasters.co.uk Commonwealth Cup Trial Stakes.

The race, has been won by the likes of Limato, Blue Point, Calyx and Rohaan in recent years and is often a key pointer to the Commonwealth Cup itself, run on the Friday of Royal Ascot.

Bradsell also finished third in the race in 2023 before going on to win the King Charles III Stakes.

The Eventmasters 40th Anniversary Paradise Stakes can also provide a stepping-stone to the Queen Anne Stakes with last year’s second and third, Docklands and Maljoom, filling the same spots in the Royal Ascot curtain-raiser.

Eventmasters will also sponsor the five furlong handicap on the card and the Manny Mercer Apprentice Handicap Stakes.

Felicity Barnard, chief executive at Ascot Racecourse, said: “Eventmasters are longstanding hospitality partners of ours and to formalise this relationship with the headline sponsorship of one our most important fixtures in the calendar is really exciting.

“We look forward to working with the team at Eventmasters to deliver a brilliant opening to our 2025 Flat season.”

Denise Sheasby, CEO of the Eventmasters Group, said: “We are delighted to have the ability to sponsor Royal Ascot Trials Day, this will give us the opportunity to celebrate a special year.

“We would like to say a very big thank you to all of our clients for their business over very many years.

“We would like to thank all of the individuals and venues with whom we have worked throughout, our success could not have been achieved without their help and support.

“Last but not least a tribute to the team members at Eventmasters, past and present, who have helped the business achieve continued success, in all cases there are far too many to thank personally.”

For further details of the hospitality available at Royal Ascot 2025 please contact Stuart Parsons on 0121 233 6500.