Edgbaston launches new networking opportunities with Bears Business Club

Companies across the Midlands can access more networking opportunities than ever before at the iconic Edgbaston Stadium after Warwickshire County Cricket Club relaunched its Bears Business Club – sponsored by Intercity.

The Bears Business Club – made up of SMEs across a variety of sectors – has made a name for itself in the last three years as one of the region’s foremost business communities, connecting local corporates through the power of sport, with a unique offering distinct from typical networking environments.

New for 2025, Members will receive access to six events across the year, including a launch event, business exhibition and matchday hospitality experience, plus dedicated networking opportunities featuring a range of guest speakers – all for just a £500 + VAT one off fee.

The revamped 2025 schedule will provide year-round networking and promotional opportunities, with events set to take place in February, April, June, July, September & November.

Around 250 delegates, representing more than 80 companies, have attended four events so far this year.

And with the introduction of a more accessible membership category, sales manager George Shakespeare (pictured) expects increased interest from SMEs that are keen to make connections and build their business profile.

He said: “All our events have an underlying networking focus, including high-performance sport and business panels, cricket hospitality, and forums featuring a range of guests.

“We want to make networking as accessible as possible to SMEs, providing a hub to engage with likeminded companies. The aim is to provide a breeding ground for SMEs to grow, creating a network of regional contacts of which they can lean upon and develop reciprocal business relationships.  

“At a price point of £500, our aim is to give smaller enterprises the opportunity to get involved in what we are building here. The Bears Business Club is open to all, no barriers, and with innovation and diversity at its core.”

All new Bears Business Club members will also be ‘capped’ – as Warwickshire players are when making their debuts – and presented with a digital cap for use online and across their social channels.

For more information and to register interest, visit the website.

New members signing up before Friday 29 November will receive access to an additional exclusive event, taking place on Tuesday 3 December 2024.