Edgbaston agrees new food supply deal with event caterers

Edgbaston has signed a new long-term contract with Fordhall Farm Event Caterers to be the stadium’s official concession management company.

The deal will see Fordhall Farm Events, which is based in Market Drayton, supply over 50 street food style units around Edgbaston during Vitality Blast games, Blast Finals Day, and international matches.

It extends a partnership between the two brands which stretches back to 2015.

Edgbaston operations director Claire Daniel said: “Edgbaston is committed to sustainability and prioritising sourcing products from local suppliers. Fordhall Farm very much mirror our ethos.

“They are a family-led business, one of the first organic farms in the country, and supply much of the produce to units at Edgbaston from their on-site farm butchery. And other products they don’t supply are sourced from suppliers in the region.

“We first met Ben (Fordhall Farm Events director) ten years ago when he popped into Edgbaston to see if we’d be interested in any of their farm products. It started with four units…and I’m delighted the relationship has blossomed since then.

“The food they supply is top quality, a great offering for Bears fans during the Blast and visitors at Edgbaston for England games.”

The deal also extends to providing catering options at Rugby School for Warwickshire’s three Metro Bank One Day Cup games in August.

Fordhall Farm Events are tenants to England's first community-owned Organic farm, The Fordhall Community Land Initiative.

Director Ben Hollins added: “The long term contract gives Fordhall Farm Events the ability to invest in infrastructure to enable us to support Edgbaston on improving customer experience while improving the match day sustainability aspirations.”

Pictured (L-R): Hannah Davis (head of operations at Fordhall Farms), Claire Daniel (Edgbaston operations director) and Ben Hollins (Fordhall Farms director)