Deborah Meaden inspires local firms at Sutton Coldfield event

Entrepreneur and Dragon’s Den investor Deborah Meaden shared her experiences with Sutton Coldfield firms.

The ‘Let’s Talk Business’ event was organised and funded by Visit Royal Sutton Coldfield Business Improvement District (BID), and attended by more than 100 businesses at Sutton Coldfield College.

Michelle Baker, Sutton Coldfield BID manager, said attendees found the event insightful and inspirational.

She said: “This year’s ‘Let’s Talk Business’ event with Deborah Meaden has set the bar incredibly high.

“The feedback we’ve received from local businesses has been overwhelmingly positive.

“It’s clear that events like these are not only informative but also provide a platform for local businesses to network and learn from some of the best in the industry, right here in their local town centre.”

This marks the third high-profile guest speaker that Visit Royal Sutton Coldfield BID has attracted to the town, following talks from retail expert Mary Portas in 2023 and Dragon’s Den star Sara Davies in 2024.

Michelle said the BID is already considering the next notable business figure to bring to Sutton Coldfield.

She added: “We are always looking to offer something special to the local business community here in Sutton Coldfield.

“We know that our year-round events have proven to boost footfall for local retailers and hospitality, but it’s crucial that we continue to offer value to all sectors—particularly professional services, who truly appreciate these annual events with high profile guest speakers.”

Visit Royal Sutton Coldfield BID is planning more events in 2025 - including two food festivals and two Young Trader Markets, as well as the monthly Farmers and Craft Markets that the BID runs entirely in-house.

In addition, there will be networking events for businesses and regular events for younger visitors, starting with a meet and greet with Peter Rabbit at Easter.