Customer experience expert named among top 50 global influencers

Vinay Parmar (pictured), the founder of firm Dhruva Star, a firm specialising in customer service experience, has been honoured as one of the world's Top 50 Customer Experience (CX) Influencers by CX Network.

This accolade recognises Vinay's unwavering commitment to fostering customer happiness and his forward-thinking approach to digital transformation within customer experience.

Vinay has been a leading voice in the field of customer experience, persistently championing simple strategies that propel businesses to exceptional levels of service excellence.

In celebration of this recognition, Dhruva Star is offering a complimentary online customer experience health check. This tool is designed to help businesses evaluate their current Customer Experience delivery and identify areas for growth and improvement.

Click here to take the assessment.  

Vinay said: "With over three decades of experience across diverse sectors, I am incredibly humbled by this recognition.

“Our conviction at Dhruva Star is that customers are at the epicentre of a business's success. Our mission is to enable businesses to surpass customer expectations, driving not just revenue but also profitability and sustainable growth.”

Vinay has gained a reputation for delivering excellent customer outcomes, with the companies he has worked in achieving record levels of Net Promoter Scores (NPS) and customer satisfaction, as well as noticeable improvements in financial performance.

His holistic approach centres on nurturing a customer-centric culture and strong leadership, all while leveraging the power of data, insight and digital innovation.

Vinay continued: "We are on a mission to transform businesses into becoming powerhouses of customer loyalty.

"We hold a firm belief that Customer Experience is an essential cornerstone of a successful business strategy. Our role is to help businesses unlock the commercial potential of customer-centricity and establish a brand that customers cherish and trust.

“Our strategies have a track record of creating more happy customers who become raving fans and brand advocates."