Cooper Parry acquires London-based data and intelligence consultancy
Cooper Parry (CP) has further strengthened their suite of digital businesses with the acquisition of best-in-class Marketing Cloud Intelligence (formerly Datorama) specialists Front Foot.
The deal unites the London-based consultancy with recent acquisitions Cloud Orca and MacroFin, as CP creates the UK’s next gen professional services group.
This is the 12th deal within the last 22 months.
Since 2017, Front Foot has delivered AI powered marketing intelligence to a full spectrum of clients, from global marketing agencies to multi-national enterprises, ecommerce, publishers, government, retailers, SMBs and independent digital agencies across many verticals.
Founders Christian Osborne and Sam Eaton both join the fast-growing firm as Data & Intelligence directors.
Ed Rowland, head of CP Digital said: “Bringing Front Foot into the CP Digital family is a brilliant fit – strategically and culturally.
“Christian and Sam have built an outstanding reputation.
“Their data and marketing intelligence specialism perfectly complements our existing Cloud Orca (Salesforce) and MacroFin (NetSuite) businesses.”
Pictured (L-R): Christian Osborne, Sam Eaton, Ed Rowland and Tony Di Carlo
