Communications agency appoints new group account director

Liquid, a communications agency with offices in Birmingham and Brisbane, has welcomed Michael Grass as its new group account director.

This latest appointment highlights the agency's ongoing dedication to strengthening its leadership team, following the recent addition of Paul Faulkner as senior council.

Michael (pictured) brings over a decade of experience in PR, content, and communication strategy, with a proven track record in managing teams and delivering impactful multi-channel campaigns that resonate across different countries and audiences.

He has a multi-lingual background and has advised clients from diverse countries and industries – including print, packaging, property, rail, and technology – helping them build their reputation and bolster brand visibility.

Michael said: "I feel privileged to be joining a vibrant agency with such strong credentials and a talented team at its heart.

“It’s an exciting time for Liquid and I’m eager to play a role in its growth, whether it’s expanding into new sectors or even new territories.”

Elisabeth Lewis-Jones, CEO of Liquid, said: "Michael's decade-long years of experience and proven leadership make him an invaluable addition to Liquid.

“His recent appointment as group account director will provide our clients with a high standard of strategic guidance, and we're excited to see what fresh ideas he’ll bring to the team.”