Communication experts announce title sponsorship for superbike team

Midlands-based communications and PR specialist, MIH Solutions, has returned to the British Superbikes paddock for 2024 as title sponsor for the factory-backed Triumph 660 Sportbike team.

Three riders will compete on the newly released Triumph Daytona 660 machines as part of MIH Solutions Macadam Triumph. Aaron Silvester (GB), Jayden Martin (Aus) and Katie Hand (GB) will take on the competition in the brand new Sportbike series, which supports the British Superbikes Championship.

MIH Director Jon Beech will be helping to run the 660 team, and MIH themselves will be carrying out a fair share of the workload as Macadam’s strategic PR and communications partner throughout the year.

MIH was title sponsor for Hand Racing throughout 2023, which brought success in the National Junior Supersport championship and the National Junior Superstock class, with riders Katie Hand and Finley Arscott respectively.

For 2024, the business is stepping up its support to the factory-backed Triumph team and is eager to show what its promising trio can do aboard the new Daytona 660s, alongside the 765cc machines of Max Wadsworth and Luke Stapleford in the National Supersport class.

Jon said: “It is a natural progression for us at MIH to move to the larger team, running both the new Sportbike class and the Supersports.

“It was a real honour when Dave Wadsworth, who owns Macadam Racing, asked myself and Mick Hand to co-run the Sportbike side of the team as part of the Triumph factory-backed organisation.

“The goal through our sponsorship, team management and PR is to grow talented young individuals in the sport, and the riders we have signed this year are excellent examples of home-grown and international talent.

“Jay Martin is an up-and-coming rider from Australia who has been riding at an international level within the Yamaha R3 bLUcRU, but makes his debut this year in the British series.

“We also have Aaron Silvester, who was racing at the front in 2023, and we are extending our long-term relationship with Katie Hand as she changes classes and steps up to the next rung of her career ladder.

“We can’t wait to see what they can do as a team.”

MIH Solutions (which stands for ‘make it happen’) offers a wide range of services including strategic communications, PR, media handling and change. It also specialises in coaching and mentoring, social media handling and sourcing sponsorship, while its dedicated production team offers professional videography and photography solutions.

It will be partnering with the Macadam team throughout 2024, providing a full suite of PR services as well as supporting the 660 team as title sponsor.

MIH can be found online, on LinkedIn, X (@MIHSolutions) and Instagram (@mih_solutions).