Chocolatier brings back retro milk bar packaging
Cadbury has brought back its iconic Cadbury Dairy Milk designs across the years, from 1915 up to the present day to celebrate being a part of the nation’s shared memories for two centuries.
The seven Limited Edition Bar designs will be available to purchase in stores, enabling chocolate lovers nationwide to take part in the celebrations.
The anniversary year will also see Cadbury partner with Alzheimer’s Research UK, supporting the charity’s mission to find a cure for dementia and help memories live longer.
The 180g Limited Edition Cadbury Dairy Milk Bars will be available in seven different collectable designs, featuring packaging from as far back as 1915 until the present day.
Brits from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.
Since the opening of its first shop in Birmingham in 1824, Cadbury has delighted the nation with its confectionary and drinking chocolate. It has been with the public throughout everyday and seasonal moments.
The brand’s impact over the past 200 years extends far beyond just creating delicious treats.
Driven by a foundational spirit of generosity and kindness, Cadbury has helped nurture local communities and economies by investing in its factories, sites and employees.
To mark this anniversary, Cadbury will partner with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition.
Details about the partnership can be found on the Limited Edition Cadbury Dairy Milk Bars, directing people to the charity’s website to find out more about supporting research towards finding a cure.
In doing so, Cadbury hopes to drive awareness around the fantastic work the charity does in helping to keep treasured memories alive for longer.
Cadbury brand manager at Mondelēz International Bryony Tate said: “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year.
“The British public has played such an important role in our history and we’re proud to celebrate being yours. We hope that the launch of our Limited Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone!
“From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years.
“But really, it’s thanks to the whole British public that Cadbury is still here today. We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!”
Over the coming months, Cadbury will be announcing more plans for its 200th anniversary year, including ways that fans nationwide can get involved in the celebrations.
