Chamber members transform restaurant's brand and website

A Sutton Coldfield restaurant has enlisted the services of agency PLOTT Creative to give its branding and website a revamp.

The Bracebridge, a popular restaurant based next to the Bracebridge pool in Sutton Park, required a brand and website update to reflect its new management and updated offering.

PLOTT were recommended to The Bracebridge 's owner Claire Brough by the Sutton Coldfield Chamber 's honorary chair Katie Hale, who manages the restaurant 's social media accounts.

Although the restaurant logo was retained, the website content, brand, photography and tone of voice have been given a complete overhaul.

Claire said: “Our old website no longer reflected what we do at The Bracebridge. This was causing a disconnect between expectation and reality for our customers.

“The new website brilliantly and perfectly reflects our menus and location, and what one can expect when they visit. ”

PLOTT also engaged fellow Chamber member Kate Hollingsworth for a professional photoshoot.

Kate helped to show off the location, the glamorous art-deco inspired decor, the food and the team.

PLOTT managing director Anna Plotnek said: “One of the primary goals was to align the experience of visiting The Bracebridge with the presentation on the website. We decided to go big, so commissioned a full 3D tour.

“Now virtual exploration, re-written copy and new photography showcase the reality of a visit to The Bracebridge. ”

Check out The Bracebridge 's new website.

Pictured: Kate Hollingsworth and Anna Plotnek