Chamber members join forces to change perception of bookkeeping

A bookkeeping firm has enlisted the help of two fellow Chamber members to launch a new website – as part of a drive to change the perception of their business.

Cannock-based Sharp Books has been working with Royal Sutton Coldfield Chamber members Darren Langley Web Design and copywriter Anita Ellis of Lexicomm on the launch of its new website, which aims to banish the idea that bookkeeping is boring.

Owner Jo Darnley explains: “My clients tell me I’m not a typical bookkeeper and I’m really proud of that. I try to make things fun, because who wants a boring bookkeeper?

“Bookkeeping is often seen as a boring chore, but so many companies don’t realise that being in control of your cashflow and books can open up opportunities.

“I want to show business owners that nailing your books right is fundamental to a successful business; it gives you financial security and confidence which opens up the good stuff – the opportunities and the growth.”

Jo sought help from Lexicomm’s Anita to help her get her message across.

She added: “When we started the project, Anita booked a session in to find out all about me so she could really put across who I am and why people should work with me.

“It wasn’t just about capturing what the business had to offer like most in her industry; instead she really took the time to understand who I was and why I’m so energetic about bookkeeping.  

“I believe your website shouldn’t just reflect what your business does, but who you are as a person and a professional. I’m so impressed with what she put together for me.”

Anita said: “Jo was a dream client because she was happy to banish the corporate claptrap and put her personality out there – marketing is so much more effective when it’s unashamedly honest or unexpected.

“Jo’s not a typical bookkeeper and that’s why her clients love to work with her!”

Jo chose Darren Langley to design and build the new Sharp Books website and was delighted with the outcome.

She said: “I love the design, it’s just what we needed to help us grow our business and gives us a really strong online presence.”

Darren added: "Working with Jo has been fantastic. She’s been open to our creative ideas and is always positive in her feedback.

“Lovely, professional clients like Sharp Books are always a joy to work with and we're looking forward to an ongoing relationship with Jo as we support them through our Aftercare package."  

Check out the new website at sharpbooks.co.uk.

Pictured: Anita Ellis, Jo Darnley and Darren Langley