Chamber employees announce chosen charity
Employees of the Greater Birmingham Chambers of Commerce (GBCC) have chosen Cash4Kids as their preferred charity for 2025.
The charity aims to improve the lives of disadvantaged children and young people in communities who are affected by poverty, illness, neglect or have additional needs.
More than 50 employees voted for Cash4Kids where the GBCC Environmental Social & Governance Group (ESG) will take the initiative to raise vital funds through organising various events.
Cash4Kids work with grassroots organisations that aim to make a difference to young lives, directly supporting families who often have nowhere else to go.
They have raised over £600,000 over the last year with 23 teams across the UK operated by 336 volunteers.
Speaking about the charity, Francesca Thomas, GBCC policy and projects assistant and ESG member, said: “We’re excited to announce that Team Chamber has chosen Cash for Kids as our 2025 staff Charity of the Year.
“Their work makes a significant, tangible difference to the lives of children and we are keen to support their work through our fundraising activities and staff volunteering days.
“We look forward to an exciting partnership for the year ahead and hope to support the charity’s mission in giving young people opportunities and experiences they deserve.”
Alison Jones, Cash4Kids fundraising executive, said: “We are delighted to have been chosen as Greater Birmingham Chamber of Commerce staff’s charity of the year.
“Poverty is blighting the lives of so many children and young people across the West Midlands and particularly in Birmingham, which has some of the highest figures for children living in poverty in the country.
“Cash For Kids is committed to doing all it can to ensure these children get a chance to thrive and to achieve their potential, and this year-long fundraising partnership with the GBCC’s staff will help us give them the support they need.
“We want to say a huge thank you to them for picking us and look forward to working together.”
Pictured from left to right: Cash4Kids regional charity manager Charlotte Walker, charity fundraising executive Alison Jones, and charity manager Louise Hampton.
