CEO Stories: Oli Hills - Talking TikTok and turning social media on its head
Oli Hills, CEO of TikTok marketing agency Nonsensical, is the latest guest on CEO Stories - the podcast hosted by Greater Birmingham Chambers of Commerce chief executive Henrietta Brealey.
The episode is available to listen to now on all major listening apps such as Apple Podcasts and Spotify.
Oli pivoted his business to embrace a social media revolution that has turned the world of content creation on its head.
The CEO of social media publisher Updates Media - parent company of thriving social media news source Birmingham Updates - identified an opportunity to help businesses capitalise on the seemingly limitless potential of fast-growing platform TikTok.
Updates Media was rebranded as Nonsensical - a TikTok-first marketing agency which is helping brands and organisations cut through to new audiences by creating video content that receives millions of views.
Oli talks to Henrietta Brealey about leaving behind a career in investment banking to become an entrepreneur, how his first attempt at starting a business was inspired by his brother 's participation in an Iron Man competition and the pivotal moment in his career when he was offered the chance to become CEO of Birmingham Updates.
And, with the social media landscape changing at a rapid pace, Oli also offers Elon Musk some top tips on how he can fix Twitter.
Find out more about Nonsensical TikTok | Marketing Agency.
CEO Stories is a monthly podcast hosted by Henrietta Brealey, who in 2021 became the youngest chief executive in the Chamber 's history.
A new episode is published on the first Monday of every month.
Throughout the series, Henrietta is joined by a variety of well-known and emerging business leaders, who will reveal what makes them tick, who inspired them and the advice they would give to aspiring CEOs.
Season One of the podcast featured a variety of guests include NEC Group chief executive Paul Thandi, Chamber president and Forensic Pathways founder Deb Leary, McDonald 's franchisee Doug Wright and TV chef Liam Dillon.
You can listen and subscribe to CEO Stories now on the following listening platforms:
