Brits plan to take an average of three holidays next year – travel operator

Brits plan to take an average of three holidays next year, spending an average £3,051.90 on their main holiday and visiting two new countries, according to a new extensive report into how Brits will holiday in 2025. 

Using AI to plan travel itineraries, ‘holiday hopping’ across multiple locations in one trip and ‘country ticking’ for globetrotting bragging rights are some of new emerging holiday trends identified in the research. 

The new report, which is co-authored by a panel of travel experts, surveyed 2,000 British holidaymakers, and was compiled by the UK’s largest airline easyJet and package holiday company easyJet holidays and explores where Brits will be travelling, how they will be booking, and the types of holiday and experiences they are craving.

Data from the ‘Great British Holiday Audit’ shows that a third (35 per cent) of holidaymakers are planning on spending more on a holiday this year, whilst 82 per cent of Brits said exploring somewhere new was their number one holiday priority in 2025.

The audit showed that Montenegro, Cape Verde and Slovenia have emerged as some of the new alternative destinations that Brits will be travelling to this year with 82 per cent saying they would be interested to swap a traditional European holiday destination for something further afield, like Egypt, Tunisia or Turkey due to the value they offer.

The most popular type of holiday booking is the classic beach break (61 per cent). Around half of the nation (47 per cent) will opt for at least one city break in 2025, whilst a further four in five (79 per cent) will be pursuing a holiday that takes in the earth’s natural phenomena like the Midnight Sun in Norway during the Summer and the Northern Lights, or escapes centred in nature like walking in the Dolomites.

Travellers are planning as early as possible to take advantage of the best available deals, with 46 per cent of Brits planning their trips up to 18 months in advance.

The new trends in how Brits will be travelling, identified by the panel of experts and the British public, point to ‘Low-Cost Luxe’, where travellers are swapping their 3-star Italy and Spain for 5-star resorts in Turkey and North Africa, spending the same money but holidaying in a little more luxury by targeting great value comparable destinations.

‘Country Ticking’ also emerged as a new trend, with the rise of apps like ‘been’ showing off all the countries you’ve been to.  

In 2025, holidaymakers are keen to score bragging rights on the number of countries they visit with most planning to visit at least two new countries next year. 

Over half (53 per cent) of Gen Z and Millennials will always visit a new country when they go on holiday, compared with 17 per cent of Boomers.

Hotels (51 per cent) were overwhelmingly named as the top accommodation choices for Brits, whilst nearly two-thirds (63 per cent) would consider booking a budget friendly destination such as Turkey or Tunisia, so they can stay in a higher rated hotel.

When it comes to package deals, all-inclusive trips will be the choice for Brits, with booking data showing over half (56 per cent) are going all in on a beach break.

 Four in five (81 per cent) Brits would choose to stay in an all-inclusive hotel for a month in the winter if it was cheaper than staying at home.

easyJet CEO Kenton Jarvis said: “This year will mark 30 years since easyJet came onto the scene to democratise travel and since then we have seen many changes to the way people holiday.  

“We are always responding to new trends to ensure we offer what our customers are looking for, with many of those uncovered in our new travel report also coming through in customer behaviour.

“And we’ve launched over 40 new routes from the UK to help customers discover new destinations with more flights further afield offering great value luxury.

“Ultimately, we know how much people value their holidays and it is clear that they are considered not just a priority but essential to so many”.