British production firm behind iconic Superbowl intro starring Tom Cruise
British production firm BTV.UK, which has an office in Birmingham, has produced the iconic opening teaser for the Superbowl starring Tom Cruise, in partnership with Fox Sports.
The film produced by BTV.UK and filmed at Pinewood Studios, was a Mission: Impossible style introduction that set the tone for the most anticipated game of the year.
This marks the fourth major collaboration between BTV.UK and FOX Sports, following highprofile projects with Sir Ridley Scott, baseball legend Chase Utley, and ex-England Manager Gareth Southgate
Jesse Weiss, feature producer at FOX Sports said: “BTV.UK is our go-to UK film partner, and they make our job easy.
“Their level of professionalism and trust is second to none, and they provide seamless production every time.
“The Super Bowl is synonymous with high production values, and this project was about delivering a cinematic experience to match the scale of the game.
Helming the production was Jake Barrett, founder and production director of BTV.UK, who described the teaser as an opportunity to blend sports history with blockbuster storytelling.
Jake said: “BTV.UK specialises in facilitating UK shoots for international clients, ensuring seamless productions across time zones.
“When tight deadlines and scheduling challenges arise, BTV.UK puts boots on the ground to organise, oversee and keep projects on track.
“This means international clients can fly into a fully prepared shoot, with high-end crew, ready to roll from the moment they arrive.”
Leading the visual storytelling was Christopher Hood, director of photography, whose nearly decade-long collaboration with BTV.UK has produced exceptional work.
Hood’s impressive portfolio also includes projects for major brands like JCB, Sky, and Microsoft, showcasing his versatility and eye for striking visuals.
He said: “Capturing the spirit of the Super Bowl and working with Tom Cruise, who is the definition of a consummate professional, was an incredible experience.
“This wasn’t just another promo; it was a statement piece that set the stage for an unforgettable night in sports history.
“Collaborating with Jake at BTV.UK and Jesse at FOX is always a pleasure.
“Their expertise and calm approach make even the most high-pressure situations feel seamless.
“I’m incredibly proud of what we accomplished in the few hours we had Tom for.”
BTV.UK continues to make waves internationally, working with major brands including E.ON, Subaru, Isuzu, and leading marketing agencies.
