Branding agency wins three awards for rebrand of Digbeth creative content hub
Birmingham-based branding agency Common Curiosity have picked up a gold and bronze Kinsale Shark Award and a silver Brand Impact Award for their comprehensive brand identity for The Bond in Digbeth.
The Bond is a new creative content hub for the Midlands — an outstanding contemporary urban space, skilfully reimagined by Oval Real Estate from a landmark industrial building in Digbeth — with a new focus on TV, film, media and tech.
The brand identity, created by Digbeth-based Common Curiosity is born from both the iconic architecture and its new purpose as a content hub.
It tells the story of one of Digbeth’s landmark industrial developments. Alongside the brand identity Common Curiosity also created a host of deliverables including brochures, website, signage, wayfinding scheme and a launch film.
Now in its 62nd year, The Shark Awards is one of the longest-running creative festivals in the world, recognising the best in advertising, design and film.
The Brand Impact Awards is a highly respected international awards scheme that celebrates creative excellence in branding. This year saw a record 232 entries in its 10th year with only a third of these entries going on to collect an award.
Brand Impact award judge Louise Kyme, said of the project: “This bold, punchy identity is carried across all applications in a focused but adaptable manner.”
Paul Felton, cofounder and creative director of Common Curiosity, said “It was a pleasure to work on the branding for The Bond, such an incredible new space for film, tv and media in Digbeth. Its been great working alongside Oval Real Estate on the project and playing a part in the resurgence of Digbeth and fantastic to see our work now recognised in such prestigious award schemes”
Clive Watson, head of creative at Oval Real Estate “Oval has worked with Common Curiosity on a host of property projects across every possible realm of brand discovery and design – wayfinding, animation, web, film, graphics, storytelling, editorial. The list goes on.
“They bring a fresh approach to each job and summon new creative ideas with every new challenge; the quality of their work is unquestionable and management of projects is consistently efficient and timely.
“We continually re-engage them on new projects, there could be no firmer proof of endorsement from us. In our view, they are Birmingham’s best.”
Common Curiosity is a multidisciplinary graphic design studio with a hunger to create original, relevant ideas for their clients. Working with ambitious businesses to help create sophisticated, meaningful and thought-provoking brand identities that help energise organisations and connect them with their audience.
