Birmingham marketing agency goes global with Grenade

Birmingham based marketing agency Big Cat announced Grenade as the latest addition to their client roster.

Grenade had hired Big Cat Agency to launch their 'Fuel Your Summer Campaign ' in Toronto, Canada. The agency has come on board to activate sampling and a fitness influencer event in Toronto, Canada.

This new partnership marks a new era for Big Cat as they expand internationally through new business ventures and intentionally based talent within their roster. Whether it is hiring creative and digital specialists from across Europe or launching UK brands in new markets, Big Cat is going beyond the UK to help clients with their global needs.

Grenade 's Fuel Your Summer campaign in Toronto, Canada is an integrated campaign, with Big Cat responsible for guerrilla sampling and an exclusive fitness influencer event in one of Toronto 's top gyms.

The account is led by new senior account manager and planner, Carrie Rotenberg, who joined Big Cat Agency in 2021 from Toronto, Canada with over 8 years of communications, marketing and advertising experience in the food, health, nutrition and wellness space.

The agency is able to bring their offering across the pond to Canada by leveraging her network, industry know-how and market knowledge in Toronto.

Founder and CEO of Big Cat Anthony Tattum said: “We are starting to see more and more of our local clients setting their sights on international markets. Whether it is new franchises opening in the UAE, offices in the US or activating marketing campaigns in Canada, the post Covid world is creating more globalisation than ever before. ”

“For Big Cat, we recognise the importance of expanding our offering and talent network outside of the UK to be able to adapt to our clients ' international needs. So, for us it was a natural conclusion to start thinking as global as our clients are. ”

Head of marketing for Grenade Todd Buillions said: “For Grenade, using an agency based in the UK, but who can activate in Canada is a great fit for us. Since we are a UK-founded company, Big Cat already knew us inside and out and then was able to bring that knowledge to a new market. This level of brand and product understanding has made the process seamless. ”

For more information about Big Cat Agency, our experience and current client list, visit: https://bigcatagency.com/